你會推薦朋友入坑特斯拉嗎？調查顯示九成車主的回答是：YES！::DDCAR 電動車

使用者體驗是留住客人與否、以及能否帶來更多客人的關鍵，當好的口碑傳播給身旁的親友，買的人就會更多，反之若傳遞出去的是負面訊息，則就會讓產品揹上壞名聲。

那麼，若今天的主題是「特斯拉」，你覺得特斯拉在車主之間的口碑是好或壞呢？有多少特斯拉是經由車主推薦而促成新交易、誕生一名又一名的新車主？

一份沒有公開的調查，來自中國特斯拉公關副總裁陶琳所述。她說，中國特斯拉在第一季就做過車主調查，結果在將近一千名車主的回答中，有 90% 以上都會向親友推薦特斯拉。

中國這份調查是沒有公開的，但在美國，類似的車主滿意度市調就有很多，例如美國《消費者報告》、《彭博社》、《JD Power》，丹麥汽車雜誌《FDM》所做過的研究，都顯示特斯拉車主是極度熱愛自己的車子。

<a data-ctorig="https://www.ddcar.com.tw/blogs/articles/detail/8425/%E7%89%B9%E6%96%AF%E6%8B%89%E6%93%8A%E6%95%97%E4%BF%9D%E6%99%82%E6%8D%B7%E5%A5%AA-JD-Power-%E6%96%B0%E8%BB%8A%E9%AD%85%E5%8A%9B%E8%AA%BF%E6%9F%A5%E5%86%A0%E8%BB%8D%EF%BC%9A%E5%B8%B6%E7%B5%A6%E8%BB%8A%E4%B8%BB%E6%9B%B4%E5%A4%9A%E6%A8%82%E8%B6%A3%E3%80%81%E5%84%98%E7%AE%A1%E7%B5%84%E8%A3%9D%E5%93%81%E8%B3%AA%E5%BE%85%E6%94%B9%E9%80%B2%E4%B9%9F%E4%B8%8D%E6%B8%9B%E7%86%B1%E6%84%9B" data-cturl="https://www.google.com/url?client=internal-element-cse&cx=ee4c42b2033f51633&q=https://www.ddcar.com.tw/blogs/articles/detail/8425/%25E7%2589%25B9%25E6%2596%25AF%25E6%258B%2589%25E6%2593%258A%25E6%2595%2597%25E4%25BF%259D%25E6%2599%2582%25E6%258D%25B7%25E5%25A5%25AA-JD-Power-%25E6%2596%25B0%25E8%25BB%258A%25E9%25AD%2585%25E5%258A%259B%25E8%25AA%25BF%25E6%259F%25A5%25E5%2586%25A0%25E8%25BB%258D%25EF%25BC%259A%25E5%25B8%25B6%25E7%25B5%25A6%25E8%25BB%258A%25E4%25B8%25BB%25E6%259B%25B4%25E5%25A4%259A%25E6%25A8%2582%25E8%25B6%25A3%25E3%2580%2581%25E5%2584%2598%25E7%25AE%25A1%25E7%25B5%2584%25E8%25A3%259D%25E5%2593%2581%25E8%25B3%25AA%25E5%25BE%2585%25E6%2594%25B9%25E9%2580%25B2%25E4%25B9%259F%25E4%25B8%258D%25E6%25B8%259B%25E7%2586%25B1%25E6%2584%259B&sa=U&ved=2ahUKEwj_v8Lpr-bvAhVlxIsBHch7BIsQFjAGegQIAhAC&usg=AOvVaw0iKxpKtCxa9nFc3JWcAsKP" dir="ltr" href="https://www.google.com/url?client=internal-element-cse&cx=ee4c42b2033f51633&q=https://www.ddcar.com.tw/blogs/articles/detail/8425/%25E7%2589%25B9%25E6%2596%25AF%25E6%258B%2589%25E6%2593%258A%25E6%2595%2597%25E4%25BF%259D%25E6%2599%2582%25E6%258D%25B7%25E5%25A5%25AA-JD-Power-%25E6%2596%25B0%25E8%25BB%258A%25E9%25AD%2585%25E5%258A%259B%25E8%25AA%25BF%25E6%259F%25A5%25E5%2586%25A0%25E8%25BB%258D%25EF%25BC%259A%25E5%25B8%25B6%25E7%25B5%25A6%25E8%25BB%258A%25E4%25B8%25BB%25E6%259B%25B4%25E5%25A4%259A%25E6%25A8%2582%25E8%25B6%25A3%25E3%2580%2581%25E5%2584%2598%25E7%25AE%25A1%25E7%25B5%2584%25E8%25A3%259D%25E5%2593%2581%25E8%25B3%25AA%25E5%25BE%2585%25E6%2594%25B9%25E9%2580%25B2%25E4%25B9%259F%25E4%25B8%258D%25E6%25B8%259B%25E7%2586%25B1%25E6%2584%259B&sa=U&ved=2ahUKEwj_v8Lpr-bvAhVlxIsBHch7BIsQFjAGegQIAhAC&usg=AOvVaw0iKxpKtCxa9nFc3JWcAsKP" target="_blank">特斯拉擊敗保時捷奪 JD Power 新車魅力調查冠軍：帶給車主更多樂趣 23 家車廠滿意度調查：特斯拉高居第六名，但車主仍對後勤服務感到失望 以我個人的經驗來說，就是因為身邊有幾個朋友先開特斯拉，然後在耳濡目染之下進了坑；這期間也看過朋友的車出問題，也聽過他們提過功能和品質的問題，但最有趣的就是即使這些抱怨有時很離譜，不像是會發生在三、四百萬元等級的車上，但朋友們一致的回答卻依舊是「回不去了」，下一部車絕對不會再換回燃油車，看到它牌新車也很常問關於自動駕駛和 OTA 方面的問題，可見特斯拉是如何透過實際使用體驗來影響著車主們。

「超過九成」推薦的比例是非常高，就你開特斯拉的經驗來看，這個數據是太高或太低？各位特斯拉車主會推薦朋友買嗎？有沒有人買了後悔 (後悔太晚買的不算喔) 想趕快換掉它呢？

【推薦閱讀】

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